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Fremont Street Experience

Immersive • Large-Scale LED • Experiential

For 15 years, I helped bring the Fremont Street Experience to life through large-scale LED shows, immersive 3D visuals, and iconic seasonal spectacles. From New Year’s Eve countdowns to holiday shows, tributes, and concert promotions, my work illuminated the 1,500-foot canopy seen by millions of visitors each year.

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These projects combined creative direction, motion design, and technical execution across the world’s largest linear LED screen—delivering unforgettable moments in one of the most high-energy entertainment environments in the world.

FSE reel
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Featured Show: New Year’s Eve — Sports Segment

A fast-paced, high-energy segment created for the annual New Year’s Eve countdown show.

  • Developed 3D sports iconography and motion language

  • Created large-format transitions across a 1,500-foot canopy

  • Designed animation sequences aligned to the event’s scheduled countdown timeline.

NYE 2019 2018 Sports

Atmospheric / Interstitial Content — Gaming XL

An energetic, Vegas-inspired animated experience themed around classic casino visuals.

  • Created 3D roulette, dice, cards, and slot-machine animations

  • Designed ambient scenes for crowd flow and environmental enhancement

  • Built bold, colorful sequences tailored for the curved LED surfaces and long-distance visibility

Gaming XL

Concert & Event Promotions

Designed large-scale promotional visuals announcing upcoming concerts and featured events.

  • Created promotional canopy animations for upcoming concerts and special events

  • Designed bold, high-visibility visuals to support artist announcements

  • Delivered content optimized for dynamic, 1,500-foot LED viewing

  • Animated and composited promotional visuals using both custom-designed and artist-provided illustration assets; collaborated closely with illustrators to translate static artwork into large-scale motion experiences

Concerts Events

Technical & Production Workflow

  • Designed content for the 1,500-foot curved LED canopy

  • Created pre-rendered sequences synchronized to scheduled event playback

  • Optimized motion and 3D assets for large-format LED performance

  • Produced 30+ immersive shows, atmospheric loops, and promotional/event graphics

Credits & Tools

Role: Creative Lead — Motion & Experiential Content

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Contributions:

  • Led creative development and motion design across 30+ immersive LED shows

  • Defined visual identity, pacing, and animation language for NYE, seasonal, and tribute programming

  • Designed atmospheric loops and interstitial visuals supporting continuous daily operation

  • Created promotional animations for concerts, artists, and major events

  • Integrated curated 2D/3D assets to balance visual impact with production efficiency

  • Delivered optimized content tailored to the unique mapping, curvature, and scale of the Viva Vision canopy


Tools:

  • 3ds Max

  • After Effects

  • Premiere Pro

  • Photoshop


Scope:

  • Permanent large-scale LED canopy (Viva Vision), one of the world’s largest immersive displays

  • 30+ custom shows supporting year-round programming

  • Seasonal events, New Year’s Eve, artist promotions, and branded activations

  • Non-traditional LED surface requiring bespoke motion design and content mapping

Related Fremont Street Projects

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